1.1 This Acceptable Use Policy (“AUP”) applies to your use of dunnhumby services (“Services”).
1.2 dunnhumby reserves the right to amend or change this AUP at any time without notice. Continued use of Services shall
be deemed to be acceptance of the latest AUP.
1.3 The Client shall ensure that the Client and each Authorised User complies with the AUP.
1.4 Obligations imposed by the AUP shall be deemed to include any software, networks, hardware or any other IT system or
component which dunnhumby uses to deliver Services (including third party software applications and datacentres).
2. Restrictions on Use and Conduct
2.1 You may not use Services:
in any way that is unlawful, fraudulent, infringing, defamatory or in bad faith, including for example:
(i) for any unlawful purpose or to assist in any unlawful activity, such as processing any unlawful material
or communications;
(ii) to transmit deceptive or misleading information or materials for any purpose which is likely to deceive or mislead another person;
(iii) to advance any type of financial scam;
(iv) to distribute invasive or unsolicited advertising, promotions or spam (Spam) or to use a third party's
site or services to send Spam in relation to dunnhumby or its suppliers' or customers' services or
network;
(v) to transmit obscene, inappropriate, offensive, abusive or threatening information or to assist or
encourage such activity or purpose;
(vi) to invade or violate the privacy rights of any person including by unlawful processing of personal data
or unlawfully harvesting or collecting information about any person; and
(vii) to infringe or encourage the infringement of the rights of another person, including violation of any
intellectual property rights,
in breach of, to violate or otherwise compromise the security or integrity of Services, including:
(i) attempting to access or use a third party's log-in credentials or account without permission;
(ii) attempting to breach any security or authentication measures used by any system or account in
relation to Services, such as by trying to circumvent passwords;
(iii) authorising or otherwise permitting an unauthorised third party to access or use Services, such as by
sharing log-in credentials with unauthorised third parties;
(iv) attempting to, without permission, probe, scan or test any part of any system or network used by
dunnhumby in connection with Services in order to identify vulnerabilities, limitations or evade filtering
capabilities;
(v) modifying or interfering with any part of Services, such as disabling any part of Services or interfering
with the reliability of any part of the operations of dunnhumby or any third party in relation to Services;
(vi) any act or omission which has to potential to negatively impact the operations of dunnhumby's or any
other persons' business including complaints or retaliation, such as being the target of a denial of
service attack;
(vii) to distribute viruses, worms, Trojan horses, malware, corrupted files or other harmful components,
materials or code, including where the same would be harmful to other users of Services or third
parties;
(Viii) using any part of Services for the purposes of unlawful or fraudulent collection of any data or
information including personal data, financial data or authentication credentials (phishing);
(ix) impairing or interfering with Services provided to or accessed by any other person, host, or network,
such as by means of overloading, mailbombing, flooding, crushing or DoS attacks;
(x) forging any TCP/IP packet header or any part of the header information in an email or newsgroup
posting or falsifying any protocol; and
(xi) not taking any action which may directly or indirectly result in dunnhumby's or another person's IP
space being listed in an abuse database.
3. General
3.1 You must:
keep confidential all passwords connected with Services and change the same periodically;
not carry out any act or omission which may result in criminal or civil liability to dunnhumby;
implement appropriate technical and security measures to protect against breach of this AUP; and
not use Services contrary to any instructions given by dunnhumby.
3.2 dunnhumby is not responsible for ensuring that any material or other information which is created, stored, maintained,
transmitted or made accessible on or through Services complies with applicable laws or this AUP. Where any such
material or other information breaches or is suspected of breaching this AUP, dunnhumby may suspend or terminate
access to the material and information.